Marketing Spend

Know exactly what every lead costs

Connect Google Ads and see cost-per-lead, cost-per-qualified-lead, and cost-per-signed-client by channel and practice area. Attribution flows from first click through engagement so you can see which campaigns actually produce matters.

Channel Attribution

Track spend across Google Ads, Local Services Ads, organic search, and referrals. See which channels bring qualified leads, not just clicks.

Cost-per-Signed

Go beyond cost-per-lead. See the true acquisition cost through each funnel stage — lead, intake, consultation, engagement.

Practice Area Breakdown

Compare spend efficiency across practice areas. Identify which areas deliver the best return on your marketing investment.

Funnel Analytics

See where leads drop off

Monthly rollups show how leads move through your pipeline — from first contact to intake, consultation, and engagement. Spot bottlenecks before they cost you clients.

Stage Conversion

Track conversion rates between every pipeline stage. Know exactly what percentage of leads reach intake, schedule a consultation, and sign an engagement.

Timing Analysis

Measure how long leads spend in each stage. Identify delays that cause drop-off and optimize your response times.

Monthly Trends

Compare performance month over month. See whether operational changes are improving your conversion rates or creating new bottlenecks.

Competitor Visibility

See what your competitors are doing

SERP snapshots and keyword tracking show where competitors appear in search results, what they're bidding on, and how their visibility compares to yours.

SERP Snapshots

Track competitor positions for your target keywords
See paid vs. organic placement side by side
Monitor changes in competitor ad copy and extensions

Estimated Competitor Leads

Model competitor lead volume from search visibility
Compare your market share by practice area
Spot opportunities where competitors are underinvesting

Keyword Rankings

Track the keywords that drive your business

Monitor search volume, cost-per-click, and ranking position for the keywords that matter to your firm. See trends over time and identify new opportunities.

Position Tracking

Daily ranking updates for your target keywords. See where you appear in local and organic results.

Search Volume & CPC

Understand the value of each keyword. Prioritize the terms that bring high-intent prospects at a reasonable cost.

Trend Analysis

Spot seasonal patterns and long-term shifts in search demand. Adjust your strategy before competitors react.

Capacity Forecasting

Plan ahead with confidence

30-day projections based on your current pipeline, historical conversion rates, and team capacity. Know when you need to ramp up marketing or redistribute workload.

Lead Volume Projections

Forecast incoming lead volume by channel and practice area. Anticipate busy periods before they arrive.

Workload Distribution

See how projected demand maps to your team's current capacity. Identify attorneys and staff who are approaching overload.

Revenue at Risk

Surface leads and matters where delays or capacity constraints put potential revenue at risk. Act before opportunities expire.

See Growth Intelligence in action

Growth Intelligence is included in every MatterReady plan. Explore the demo to see how marketing analytics, funnel visibility, and capacity forecasting work together.

Explore the Demo View Pricing